Social Media Services
Stop wasting money shouting into the void – get social savvy with Liberty. The social media marketing agency you can count on.
Regardless of the data scandals, social media remains a mighty trust signal.
Siloed businesses will waste money shouting into the void. It’s time to get social savvy and join the engaged communities that exist on social media with Liberty's social media marketing services.
With our creativity and strategic expertise, you’ll redefine and reinvigorate your social media advertising campaigns across all the major social media platforms.
We believe a business’ social presence is more than being visible online because people don’t connect with third-parties. Social media platforms are full of conversations, and we’ll help you start them, going beyond simple images and updates and into the realms of truly shareable content.
Great content is not shouting in peoples’ faces, with a proven track record of social success, we know just what it takes to get your brand on people’s newsfeed across a wide variety of social networks.
Social media is a key part of any businesses digital marketing strategy. Our social media marketing company has created social media campaigns and improved the social media presence for clients from a variety of sectors including e-commerce, B2B SASS, legal, education, public sector and everything in between.
Our social media agency will amplify your campaign on all the right social media networks, to:
- Get more people talking about and sharing your content, raising brand awareness
- Share a common goal, and provide a stronger return on investment
- Establish the business as a caring and trusted entity
- Produce effective social media ads that lead to higher conversion rates
- Gain insights and data to help shape your social media strategy
Liberty's Social Media Services Include
Facebook Advertising
With exclusive targeting tools and years of experience, our social media agency team grows ROI, drives engagement and creates truly memorable Facebook ads campaigns. Our social media advertising experts are super skilled at setting up, running and refining paid ads on the world’s biggest social platform.
Facebook ads management
Twitter Advertising
While Twitter might not be your first thought when it comes to advertising, the platform is singularly effective at augmenting campaigns, building brand awareness, and reaching the right audiences, as well as driving revenue. Our social media agency services team has the expertise to help you achieve these benefits. Don’t just talk. Listen and learn by engaging in meaningful dialogue with customers and influencers on social media.
Twiiter ads agency
LinkedIn Advertising
LinkedIn enables in-depth audience targeting and when used effectively, is a particularly valuable tool for lead generation. Our social media marketing services can ensure that your content and your brand is seen by the most relevant people, primed to engage. Get the most value from your advert spend by reaching the people that really matter to you.
Linkedin advertising services
Social Media Strategy
How well do you really know your brand and its audiences on social media? Our social media strategies dig into the data to give you unparalleled insight into your current situation, and how to push forward. Comprehensive social media auditing, audience analysis, In-depth reports, optimisation guides, start to finish social media marketing campaigns, all go into creating a client bespoke social media marketing strategy.
Social Media Content Creation
We believe in the power of a thought-out content strategy. From memorable text to eye-catching creatives, we can take you all the way from ideas to publication. As your social media content agency, we’ll work with your team to show off the best of your brand, in new and innovative ways. Content creation, graphic design, trend analysis, social posting, translation services.
Social media content creation services
Social Media Management Service
We work with all major social channels and can ensure seamless management of your profiles. Whether native social media posts or through a social media management tool, our social media management services can support your team with day-to-day upkeep and administration.
Social Media Marketing Campaign Creation
Our social media agency services team are no strangers to digital campaign creation. We’ve generated a number of effective, focused content campaigns, allowing us to create concepts quickly and thoroughly. We ramp up your social media presence by analysing your target audience, personas, wider trends, data and methods to create a social media marketing campaign to shout about.
Marketing campaign services
Remarketing
Social media advertising using remarekting across different social media platforms is a great way to keep your name and message in front of users who have showed interest in your service before. Remarketing is all about reaching those ‘lapsed’ customers and bringing them back to your site.
Remarketing services
YouTube Digital Marketing
YouTube represents a big opportunity for digital marketers. And if you’ve created a video that you think could go viral, you’ve got to give it the best chance of doing so. Whether it's YouTube SEO or paid advertising Liberty can get your message on the world's largest video platform.
YouTube Search: How to Make Your Video Rank
Social Media Training
Our social media training is delivered by digital marketing experts who live and breathe likes, shares, tweets and, most importantly, social engagement. We’ll ensure you leave the sessions confident of your brand’s social potential, arming you with an arsenal of social media knowledge, tools, tips and techniques to give you the edge over your closest competitors.
Social media training
Detailed Social Media Insights & Analysis
Digital marketing insights are a speciality of ours. Instagram, Facebook, Twitter, YouTube, they all have their own digital audiences and deciding where to target your digital marketing activity is key to ensuring maximum return on investment. With our market leading social media analysis you will know exactly where to concentrate your efforts.
How Instagram Influences – The Power Of Instagram On Consumers
Competitor Analysis
Our study of the competition reveals where you stand. Our social media marketing services focus on the strengths of your competition and build on them. We provide you an honest assessment of how you stand up to the competition online, and we work with you to develop a plan to outperform them.
Brand Awareness
Growing your followers on social networks will help you increase word of mouth and referrals. With the aid of our social media marketing services, you can gain more relevant followers. We'll make sure that the demographics, interests, and behaviours of your followers closely reflect those of your target market.
Brand Engagement
Your audience is more likely to make a purchase from you if you establish a deep relationship with them through involvement. We will work with you to enhance social media post engagement (likes, shares, comments, etc.). Your relationship with your audience will be stronger the more engagement you receive.
Social Media Consulting
Other social media agencies are keen to paint social media marketing as an intricate, complex beast, but it’s in our DNA to educate as well as innovate. We can help with your social strategy and be an extension of your in house team with our social media consulting.
Transparent Social Media Reporting
As a full service digital marketing agency we help you keep up to date with our social media marketing services with your own, client specific Google data studio reporting dashboard. You will also receive a monthly report emailed to you which will detail how your social media campaigns are performing.
Avant-garde social media services for the non-complacent
Love it or hate it, social media is more important than ever when it comes to visibility, engagement and conversions. An intelligent strategy in social media marketing can accelerate your success, and top-quality content is essential too. If you want to thrive in the social space but lack the capacity or specialist skills in-house, that’s where our social media marketing services can help.
Our social media marketing agency will work with you to produce social media content which reflects your brand, and conveys the expertise, authority and trust you need to win over search engines and users. We produce the right content for you and maintain your social media channels sustainably. We help your social media account to achieve healthy and authentic growth .
Liberty set up and managed departmental social media accounts for our Broadcast and Media division. At short notice we needed to run a major social media campaign through them before a major industry event; we were impressed with Liberty’s swift but thorough approach to campaign and wider social management. Since then, they have grown these Facebook, Twitter & LinkedIn accounts exponentially in terms of following, and have established social media as an important and consistent source of traffic to our website. Janet Goddard Head of Marketing, Rohde & Schwarz Broadcast and Media
How we approach digital marketing & social media marketing
Our social media marketing services look after your social media channels, support you in creating content and running paid advertising campaigns.
We also advise you on the alignment of your channels, take over the community management or provide you with important key figures and instructions for action.
Thanks to our many years of social media experience, we know that there is no other way to reach your target groups more personally than via social networks. A strong presence in social networks requires good storytelling, sensible content planning and a few surprising moments.
Our social media marketing services include:
- Building your community by engaging in meaningful dialogue
- Creating kick-ass comprehensive social strategies
- Getting focused on Facebook by running ads on the world’s biggest social platform
- Refining your targeting for the most value from your ad spend
Across a wide variety of social media channels, including:
- YouTube
When used in a targeted manner, a social media marketing strategy changes the positioning of companies.
We design and develop convincing social media content for sustainable success. We translate company goals into social media strategies and thereby help companies grow socially.
The social media marketing team
Our in-house social media marketing service, design and copywriting team work closely with paid media specialists across our digital marketing agency, to get you the best ROI.
Ultimately, our approach is to make you more relevant, and more effective. Let’s talk through your social media strategy.
Frequently Asked Questions
How do You Measure the Success of a Social Media Marketing Campaign?
To measure the success of a social media campaign, you need to track specific metrics that align with your campaign goals. Our social media agency ensures all KPIs are discussed before any social media campaign is put in place. Some key metrics that can be used to measure the success of a social media campaign include:
- Engagement: This includes likes, shares, comments, and any other form of interaction with your content. High engagement rates indicate that your content is resonating with your audience and can lead to increased brand awareness and loyalty.
- Reach: This refers to the number of people who have seen your content. A high reach indicates that your content is being seen by a large audience, which can help increase brand awareness.
- Click-through rate (CTR): This measures the number of clicks on a link in your social media post. A high CTR indicates that your content is driving traffic to your website or landing page.
- Conversion rate: This measures the percentage of people who take a desired action after clicking on your link, such as filling out a form or making a purchase. A high conversion rate indicates that your content is effective at converting your audience into customers.
- Return on Investment (ROI): This measures the amount of revenue generated by your social media campaign compared to the cost of the campaign. A positive ROI indicates that your campaign is profitable and effective.
It’s important to track these metrics regularly throughout your campaign to assess progress and make any necessary adjustments. Our social media marketing services ensures you have full access to your reporting dashboard so you can monitor your KPI progress at anytime.
How Long Will it Take to See Social Media Marketing Results?
The time it takes to see results from social media marketing can vary depending on several factors such as the specific goals of the campaign, the size and engagement of your audience, the frequency and quality of your content, and the level of competition in your industry.
Some general timelines for different types of social media marketing goals include:
- Building a social media presence: It can take several months to a year to build a strong social media presence. This involves consistently posting high-quality content, engaging with your audience, and growing your follower base.
- Increasing brand awareness: You may start to see an increase in brand awareness within a few weeks or months of launching a social media campaign. This can be measured by tracking metrics such as reach and engagement.
- Driving website traffic: It can take a few weeks or months to see an increase in website traffic from social media. This can be achieved by sharing high-quality content and promoting your website through social media ads.
- Increasing sales and leads: It can take several months to a year to see an increase in sales from social media. This involves creating a sales funnel that takes potential customers from awareness to consideration to purchase.
Overall, it’s important to have realistic expectations when it comes to social media marketing. Consistency, patience, and a willingness to adapt and optimise your strategy are key to seeing results over time.
How Do You Measure The Return on Investment (ROI) of a Social Media Campaign?
Measuring social media ROI (Return on Investment) can be challenging, but here are some general steps you can take to measure the success of your social media marketing campaign:
- Define your goals: The first step is to determine what you want to achieve with your social media campaign. Do you want to increase website traffic, generate leads, or boost sales? Make sure your goals are specific, measurable, and achievable.
- Track your social media metrics: Once you have defined your goals, you need to track your social media metrics to measure your progress. Metrics such as engagement rate, follower growth, click-through rate, conversion rate, and revenue generated can give you an idea of how your social media campaigns are performing.
- Assign a value to your goals: Assigning a monetary value to your social media goals will help you calculate your ROI. For example, if your goal is to generate leads, you can assign a value to each lead based on the average lifetime value of a customer.
- Analyse the results: Analyse your results to identify what worked and what didn’t. Use this information to improve your future social media campaigns.
It’s important to note that social media ROI is not just about generating revenue. It can also be about building brand awareness, increasing customer loyalty, and improving customer engagement. Therefore, it’s important to take a holistic approach to measuring social media ROI.
Give our social media marketing services a try – you’ll like what you find
Social Media Case Studies
+154% Facebook engagement
Established Kettler as a leader against their social competitors
View case study
