Google Ads Management

PPC (pay per click) needs to be worth your money, so be sure to utilise the Google Adwords management services of Liberty. We’re a Google Ads agency that prioritises your Google ads account growth in the right way.

Google ads specialists that won't let you down

We have an ROI-focused Google Ads management style, relying on statistical evidence to drive down your cost-per-click, ensuring a profitable Google ads campaign.

Being a Google Premier Partner means we’re trusted by the search engine to hit its quality guidelines and brand standard, so your account and advertisements couldn’t be in safer hands.

Alongside our Premier status, our approach to account structure and management is forward thinking. Our paid search team is always on the lookout for fresh opportunities, so this proactive attitude, combined with our Premier Partner information, ensures your Google ads account can stay ahead of the curve.

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Would you like to discuss our Google Ads management services with us? Get in touch today.

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Liberty’s PPC team believes in intelligent targeting, persona modelling and using our exclusive Google Adwords-partnered data to guarantee PPC success. We’re focused on hitting the results you want – whether it’s sales, ROI or increasing digital visibility.

  • Account Restructure
  • Fix Up Campaigns
  • Lower CPC
  • Conversion Optimisation

Focusing on Cost-Per-Click Efficiency and Targeted Ads

Google ads (Former Google adwords) are paid adverts that appear at the top and bottom of the Google results page. These ads are also eligible to appear across the Google display network.

Our PPC team are Google Ad certified for a reason: they lower your cost-per-click without sacrificing on conversions. Through a combination of persona-based intelligent targeting, market knowledge, Google Partner expertise and attention-to-detail, our PPC experts & Google ads specialists ensure your advertisements are seen by the right audience.

By zoning in on cost-per-click efficiency and focused advertisements, we can build an engaging, enticing paid media strategy that complements your offline and online campaigns.

By using a multi-layered strategy of keyword optimisation, demographics, audience interests and their stage in the purchasing funnel, we ensure your marketing budget goes as far as it possibly can.

Our paid media pros leave nothing to chance, ensuring only relevant users find their way to your site.


Conversions, conversions, conversions

Conversions are the name of the game. The most important aspect a Google Ads agency should focus on is conversions. Our Google ads managers work closely with CRO specialists to ensure that the traffic we bring to your site will convert, as well as basing all of our strategies around propagating it.

To supplement this, we utilise the Google Display Network to make sure visitors return, increasing re-conversions and customer loyalty.

We don’t cast the widest most expensive net possible, we focus on relevant and in-market audiences that are likely to convert and love your business; instead of luring random minnows, Our PPC agency believes in the big catch. Being seen by the most people doesn’t relate to transactions, being seen by the right people does.

Using our Exclusive Google Premier Partner Knowledge

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Our Premier insights only benefit our clients; Liberty uses our position as a way to help your Google ads campaigns, not to hoard knowledge. Our up-to-date knowledge on the latest advertising tools and trends , as well as access to Google Beta products, means our clients can advertise in ways that their competitors can’t. In essence, our Google ads management services are offering a foot-up on your competitors.

As a Google Premier Partner, we have exclusive access to industry news, market data, benchmarking data and internal Google changes, meaning that we can provide information that will keep you a step ahead of your competitors. Providing a full service campaign management.

At Liberty, it’s our mission to simplify the complicated world of paid traffic and help you increase sales, optimise your reach, and grow your business. Our highly experienced team knows every trick in the book, giving your business a competitive edge with PPC. Picture of Jeremy Young Jeremy Young Senior PPC Specialist

Choose a Google ads specialist you can trust

Here at Liberty, as an award winning digital marketing agency, we believe in doing things the right way. Our Google ads management agency was created on that basis and this reflects in our Google ads management. We’ll do things properly and will never take ill-advised shortcuts, providing long-term solutions to your company’s PPC problems: that’s our promise.

Liberty's Google Ads Services

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Keyword Research

The first step of our Google ads services, we deal with your keywords: Which search terms are used by people who are interested in your specific products or services? When the keyword research is complete, it is important to analyse and sort them according to relevance, search frequency and intensity of competition.

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Ad Design & Creation

When it comes to designing your Google Adwords ads, Google offers a lot of creative space, but how do you use this free space as efficiently as possible? Our Google ads specialists make sure that your ads stand out clearly from the competition with suitable keywords, special formulations and appeal messages for your ad copy.

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Campaign Management

Maintaining health and profitable Google ads accounts is tricky business. Ongoing management of Google Ad campaign is key for long term success. Our Google ads experts will ensure your Google ad campaign is constantly performing at its most profitable, keeping click costs down and profits & leads up. Our Google Ads management service keeps your ads optimised, maximising ROI.

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Complete Tracking Setup

Setting up conversion tracking and web analysis for your Google ads campaigns using Google Tag Manager and Google analytics. We can track all form of conversions, from revenue, to leads to phone call clicks. Liberty’s Google ads agency will make sure all avenues are tracked and optimised.

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Landing Page Optimisation

Landing pages are not just part of SEO. Our Google ads management services team will work with you to improve your PPC ads landing pages from design to content through to conversion.

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Google Ads Copy Optimisation

Maintaining optimised ad copy is key as seasons and trends change and dictate what users are searching for and how they're searching for it. Our Google PPC experts maintain optimised ad copy and CTAs all year round so your digital message is always fresh and engaging.

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Google Adwords Auditing

Do you have Google ads campaigns that aren't producing the goods? Our PPC specialists will conduct detailed audits of your existing campaigns and advise you on where you can improve return on investment and improve your conversion rate.

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Transparent Reports

You will receive a detailed report from us every month on your Google PPC campaign performance and you will also have constant access to current figures and campaign data with your own personalised Google data studio dashboard.

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Google Display Network Advertising

Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your Google Ads can appear. Liberty combines dynamic creative work with intelligent targeting and diligent data-led ad management to ensure your Google Adwords Ads reach your target market across this network.

Display Advertising Services
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Google Shopping Ads

Google Shopping campaigns are supported by having a strong shopping product feed with precise product information. Utilising as many Google criteria as you can will help you generate relevant, quality traffic for your campaigns and make them effective and profitable.

Google Shopping Ads

Paid Media Case Studies

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+170% Return on Ad Spend

Smart Shopping became a highly profitable campaign, our PPC agency achieved a lower CPC than the standard Shopping ads and a strong conversion rate over the weekend.

View case study

525% Year 2 Return on Investment

Global beauty brand Benefit came to our digital marketing agency in 2014 with the challenge to improve their ROI and CPA figures through PPC in the UK.

View case study

We’re proud to be an official Premier Google Partner.