Programmatic Display Advertising
Liberty concocts innovative programmatic display advertising campaigns to make paid display more interesting and more effective.
Programmatic display advertising makes paid search campaigns smarter, leaner and more effective. And Liberty’s paid advertising gurus know better than anyone how to make programmatic pay dividends.
What is Programmatic?
Programmatic effectively means automatic. When done correctly, it allows advertisers to put the right advertising in front of the right people at the right time.
Programmatic access gives users access to literally millions of websites that offer advertising space, and it automates the process so that users may spend more time being creative rather than poring through data.
The advertiser enters data on the DSP (demand-side platform), together with precise targeting details and display advertisements, to make it function. The details about the user and the page are immediately transferred to the Ad Exchange, which auctions off the ad space, when a webpage containing ad space loads.
Similar to the auctioning that takes place on Google AdWords, these auctions are held in less than 1 second and determine the highest bidder. The ad is then shown on the webpage; advertisers may recognise this as the term “impression”.
Programmatic is exciting – a fresh, innovative way for brands to reach target markets, and there’s every chance your competitors aren’t making the most of programmatic advertising. What are you waiting for?
Have a programmatic advertising services project you'd like our help with? Get in touch today.
Contact UsWe believe that programmatic works best as part of a bigger picture. Team up with Liberty’s programmatic agency professionals and find how it complements your wider marketing campaigns and helps you reach your goals.
- ROI-focused Campaigns
- Sharpened Targeting
- Creative, Eye-Catching Ad Campaigns
- Integration With Wider Marketing Goals
ROI-focused digital advertising campaigns
We’re pragmatic when it comes to programmatic. Every decision we make is data-driven, and we’re constantly tweaking adverts in real-time for optimum engagement.
That means the funds we’re investing are being done so in a way that echoes user behaviour and increases ROI.
Programmatic brings with it an opportunity to find new target markets that your competitors aren’t reaching. Our programmatic agency know how to use Programmatic at the right time to maximise exposure and ROI. By taking a proactive approach with us, you can beat your competitors to the Programmatic punch.
Underpinning all of this is a commitment to white hat, sustainable PPC practice ensuring when you use new developments like Programmatic, it will work for the long-term within your wider marketing strategy.
Programmatic is made successful by targeting. Our digital marketing professionals know how to make your adverts more targeted than ever, ensuring you can segment audiences on their demographic, location, interests, behaviour and, well, just about anything.
The programmatic advertising services team’s approach is echoed by the remainder of Liberty’s business. We only make decisions based on the long-term interest of our clients. We’ve built a business on doing things right and Programmatic is no different.
Our professional PPC team are trusted by Google thanks to their creativity, diligence and prompt decision making. They take the stress off you by delivering consistent results.
It’s not easy to become Google Ads certified. Our programmatic advertising services team worked hard to attain its certification by consistently lowering cost-per-click without impacting conversions. As a result, our PPC approach to Programmatic remains the same as the rest of our business: focused on getting our customers conversions in a sustainable way.
Liberty's programmatic advertising services include:
Dynamic Ads
Dynamically change the content of your display ads based on audiences, time of day, weather and interest. Personalised and relevant ads increase engagement with your target audience and transactions or leads.
Data Driven Campaign Optimisation
With the best possible data selection for advertising success: Our programmatic advertising agency evaluate the data in real time and optimise your campaigns on this basis.
Programmatic Strategy
The possibilities are numerous, the combinations are practically limitless, and the programmatic spectrum is vast. We offer thorough guidance on selecting the ideal adtech stack, including the ad server, DMP, DSP, and attribution platform.
Remarketing
Reaching out to "lapsed" consumers and entice them back to your website are the main goals of remarketing. Retargeting enables businesses to profit from seasonal demand spikes. Dozens of big businesses utilise our remarketing management to make sure they are speaking to the right people at the right time.
Campaign Tracking & Analysis
You want to know just which actions helped your campaign succeed. Before the campaign begins, we set up thorough tracking for you in order to achieve this. As a result, we are able to compile and clearly display performance information for all utilised platforms in a report.
Display Advertising
Google Display Network (GDN) is a group of more than 2 million websites, videos, and apps where your display Ads can appear. Our programmatic agency help you with dynamic creative work with intelligent targeting and diligent data-led ad management to get you the best ROI possible.
Paid Media Case Studies
+170% Return on Ad Spend
Smart Shopping became a highly profitable campaign, our PPC agency achieved a lower CPC than the standard Shopping ads and a strong conversion rate over the weekend.
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525% Year 2 Return on Investment
Global beauty brand Benefit came to our digital marketing agency in 2014 with the challenge to improve their ROI and CPA figures through PPC in the UK.
View case study