Connect Assist SEO

Connect Assist is a 24/7 specialist outsourced Contact Centre business. Through a uniquely human approach, technology, consultancy and experience they’ve become the market leader in delivering positive customer outcomes for public sector, charity and socially-focussed organisations.

The Challenge

• Researching and building a whole site structure from scratch to ensure Connect Assist achieved organic visibility for all their major service offerings.
• With low search volume for even their most popular relevant keywords, increasing organic traffic in a extremely niche marketplace.
• Improving under performing content across their website

Our Approach

Following a detailed competitor and SERPs (Search Engine Results Pages) we were able to instruct the clients web developers on what categories the website needed as well as how to structure these pages. Our content marketing agency was then tasked with creating quality, relevant, optimised category page copy.

Using entity SEO and keyword analysis we were able to create quality landing pages which in turn led to big gains in the clients organic visibility for their priority service keywords.

To help Connect Assist to cement their place as experts in their market, we created a content hub relevant to their primary services. This allowed our content and SEO team to work together to produce long form quality content to help bring in long tail organic traffic. We were also able to implement an internal linking strategy to help users and search engines find their way around the Connect Assist website.