A common theme with paid media accounts is a request to improve return-on-ad-spend (ROAS), but Balance Me also challenged us with increasing the average order value per customer.

The Challenge

Challenged to improve return-on-ad-spend (ROAS) and increase the average online order value per customer, as well as explore the size of the European market

Our Approach

We targeted a wide spectrum of the brand’s audience by prioritising an effective remarketing strategy, coupled with bespoke ad themes which included promoting offers and high revenue volume products at high-converting times.

We expanded the focus to create a brand awareness strategy that would gain more relevant traffic and new customers.

Created detailed custom audiences to find people who had never visited before, as well as changing messaging throughout various priority countries where adverts were displayed.