Tara Peters, Account Director

Tara is an Account Director at Liberty. She is responsible for managing some of Liberty’s top tier accounts and providing a holistic strategy to ensure clients have a structure in place to achieve their goals and KPIs.

Tara loves getting into the details of her client accounts, finding nuggets of information in reporting, and spotting opportunities to drive strategy. Behavioural economics and audience research are also strong interests of hers – The Paradox of Choice by Barry Schwartz and The Choice Factory by Richard Shotton are some of her favourite reads.

She holds a degree in creative advertising and is IPA certified in Digital Performance.

Tara’s professional background includes a span of agency and start-up roles with experience in digital marketing, media buying, and website project management. Some notable accounts she has managed are Sony, Hartpury University, and Public Health Wales.

What's been the proudest moment of your life so far? Executing my first live brief for an advertising campaign for the Brains Beer April Fool’s campaign which could be seen across billboards in Cardiff and the local newspaper in 2016.

What’s your death row meal? For starter, a baked camembert with garlic, honey and lavender (yes, lavender!!), and sourdough bread. For main, a roast duck with dauphinoise potatoes, tenderstem broccoli and Chantenay carrots. Then finally, for dessert, sticky toffee pudding with vanilla ice cream. All must be accompanied by a bottle of wine!

Which celebrity do you most closely resemble? I’ve been told I look a lot like Tilly Keeper who stars in season 4 of “You”.

Tell us an interesting fact about yourself My middle name is “Adana” which you will likely find on a Turkish menu as it is a type of Lamb Kebab!