Label Source are an online-only eCommerce store selling all manner of signs and labels, from barcode and asset tags to warning signs and tapes. Having not seen any tangible search progress or results, Label Source teamed up with Liberty to turn their luck around.

The Challenge

Label Source were clear about their overall business goals; to increase organic traffic, increase rankings within the SERPs, and increase the number of website conversions. They also had several clear keyword groups identified that would become priority keywords. And so, our initial challenge wasn’t to identify goals, but to manage expectations and set KPI’s to target.

By comparing values from 2018 vs. 2017 for the same period, we were able to determine an average metric and calculate a challenging target KPI.

• 30% YOY organic traffic growth
• 8% YOY revenue growth
• Increase the number of page 1 ranking positions for priority keywords

Our Approach

To maximise optimisation, we devised a tool to identify topic clusters relating to our priority keywords to build upon the site’s relevancy for the keyword’s search intent. The tool, built by our Senior Technical SEO Specialist, is a weighted bi-graph clustering mechanism that ramps up search intent optimisation using only search query data to cluster keywords.

Our SEO agency aimed to process a greater volume of keywords, scraping the SERPs for data to inform those keywords and assess their comparative search intent to uncover potential opportunities much quicker, but on a much grander scale.