Reactive PR

Digital PR is more than just reaching out to journalists; it’s also about reacting to upcoming news, events, and controversies. That's where newsjacking and Reactive PR jump in.

In today's fast-paced and constantly evolving business landscape, having a solid public relations strategy in place is more important than ever

We have a team of digital PR experts that utilise an the latest software to jump on any PR opportunities immediately.

Occasionally, something game-changing happens in yours, or your client’s industry. How do you respond? This is where reactive PR, reactive marketing and newsjacking come into play.

Reactive public relations is a public relations strategy that focuses on managing and responding to both positive and negative events or breaking news that can benefit or harm a company’s reputation. It’s about being able to react quickly and effectively to get your name at the front of the breaking news to take advantage of gaining digital coverage or mitigate the damage and protect the company’s image.

emma and kristina liberty's content team
pr team at brighton seo

If you would like to discuss newjacking and reactive digital PR further then contact us

Contact Us

Liberty’s digital PR team believes in being at the front of the line when it comes to ensuring our client's name as in the mix when topics and news stories explode

  • Idea generation
  • Outreach and digital PR
  • White-hat Techniques and Philosophy
  • Accurate Reporting
  • Trends Analysis

Our digital PR experts know what works, what excites, what inspires and, most importantly, what drives business.


At Liberty, we understand the importance of having a solid public relations strategy in place, especially in today's fast-paced and constantly evolving business landscape.

We offer a full range of services, including:

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Responding to journalist requests

We'll work with you to ensure you’re at the front of the queue when a journalists needs a quote, product or opinion on current events. These opportunities are often short lived, we will work with you to create quick responses that positions you as a market leader in your field.

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Media relations

We'll help you navigate the media landscape, whether it's a local, regional, national or international and ensure that your company's message is communicated effectively and accurately.

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Online reputation management

We'll help you monitor your online presence and address any negative comments, reviews, or posts that could harm your reputation.

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Communication strategy

We'll work with you to develop a communication strategy that ensures consistency and cohesiveness in your messaging across all digital channels.

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Accurate reporting

Monthly digital reports plus access to your own bespoke Google DataStudio dashboard means you’re always kept up to date

Our team of experienced public relations experts has a proven track record of handling reactive events in the real world. We pride ourselves on our ability to understand the unique needs and goals of each of our clients and develop customised reactive marketing strategies that deliver real, measurable results.

Frequently Asked Questions

Newsjacking can help a brand to increase visibility, generate buzz and credibility, and tap into the interest of a large audience. It can also help brands to position themselves as thought leaders and experts in their field, and to stay top of mind with their target audience.

Newsjacking services typically involve monitoring current news stories and trends, identifying opportunities for a brand to capitalise on, and creating content or campaigns that are relevant to the current news story or trend and align with the brand’s messaging.

The key factors for successful reactive marketing include being timely, relevant, and authentic. It’s also important to ensure that the brand’s messaging aligns with the current news story or trend, and that the content or campaign is tailored to the target audience.

Measuring the success of a reactive PR campaign can be done through a variety of metrics, such as media coverage, online sentiment, backlinks received and stakeholder feedback. Our digital marketing agency use the latest analytics tools to track these metrics and provide regular reports to the business on the campaign’s performance.

We’re proud to be an official Premier Google Partner.