We have an ongoing relationship with Pure Commercial Finance to continue to build brand awareness and authority within the marketplace. This latest campaign had great PR success.

The Challenge

With a goal to emphasise their authority within the marketplace, this time, we were challenged with creating high quality content to earn trustworthy, relevant links in a bid to elevate the Pure brand.

Our Approach

We analysed the financial market, competitors and press to identify creative opportunities around stadium investments. We conducted analysis, creating a new and unique data set.

With this information, we created content using our hero, hub, and hygiene structure so to create several stories and angles. Outreaching those angles to appropriate journalists, bloggers and influencers.