The Key Ingredients to Paid Media Success in 2022

It’s likely that the biggest impact the pandemic has had on marketers is how incredibly competitive it has made the digital landscape.

We’re seeing brands that have always been digitally savvy invest more here with plenty of new entrants starting digital campaigns for the first time too, increasing the level of competition in digital across the board. With traffic costs rising and visitors having more options, it’s vital that you use all the tools available to stand out and make every penny of your budget count.

In an event in partnership with Google, we looked at the future and shared how your advertising can perform better in 2022.

What you can learn from the talks:

• Discover the AI changes that will impact how your adverts are displayed and where your budget is spent
• Understand “The Messy Middle”, groundbreaking research which shows the short-cuts in human decision making that you can tap into to increase conversions

If you missed the webinar, catch up below.